about clean decisions

Owned and Operated by Returning Citizens

Clean Decisions provides an opportunity. Not just a job opportunity, but also an opportunity to redirect one’s life path, build positive community, and learn the basics of employment as the start of training for a career. Our goal is to be a catalyst for our team members to grow into the people and professionals their potential allows. Due to the support of our customers and partners, we have provided a pathway to a career for over 100 individuals, and the 19 team members employed with us right now are working to follow in their footsteps.

Clean Decisions is a stepping stone to longer term goals for one’s career and in being a positive force in one’s family and community. Our family-like supportive employment model is designed to build a culture of hard work, healing, positive mental focus, and expectations of excellence alongside explanation and teaching to enable success to occur.

our team

Will Avila

Founder and CEO

Will’s mother left him as a young boy and his father worked day and night to feed his family.  He joined a gang as a teenager in search of family, role models, and a connection to something greater than himself.  During the ensuing years he landed in prison.  After serving his time, Will wanted to carve a new path for himself but with limited education and work experience, and no professional network or personal support, he found it incredibly challenging and struggled for a number of years with homelessness, depression, substance use, and a revolving door back into jail.

In 2014, a supportive mentor saw his potential and helped set up meetings with a few restaurants to use his kitchen cleaning experience to support their needs.  His business model started as taking the dirty jobs no one wanted, and then, after working overnight for a year to learn the trade, he was able to expand into hood vent cleaning.  This same level of hard work led to developing landscaping and event support skills, and ultimately the ability to be able to provide the same level of training and personal support to his team members the he had hoped for upon first coming out of prison.

Will’s goal is that anyone who truly wants a new path for themselves can find an opportunity to learn skills, build a career, and develop a family-like network of support through employment with Clean Decisions.  He knows that to make this mission a reality Clean Decisions has to be the highest quality provider available, so he emphasizes to every team member that every job is mission-based work because A+ service delivery creates business growth that in turn creates a hand up to more individuals wanting a chance.

Bill Ferrell

Operations Leader

“Uncle” Bill is a constant in every team member’s life, both as a no nonsense part coach, part manager, part mentor, and part disciplinarian, but also as a rock of support who will always be there.  After serving 35 years in prison, Bill came out to a totally different world, but he didn’t let that stop him.  Bill trained to become one of only a handful of people certified by the DC Government’s Department of the Environment as a environmentally-friendly Riversmart contractor, and continued to grow his landscaping and native plant knowledge across the ensuing years.

Over the past three years, Bill has also focused on growing his janitorial maintenance and commercial cleaning knowledge.  He has received certifications and training in best practices in building maintenance and green cleaning, and has worked across multiple government and commercial sites, to ensure that he, and the Clean Decisions team, are able to provide expert support.

Lastly, as an ordained minister and values-driven individual, Bill works with team members in a mentorship capacity to support personal growth as well.

This blend of dependability, training, hard work, and purpose-driven leadership is what makes Bill the ideal operations director to ensure Clean Decisions is providing the highest quality services to all clients while also ensuring that every team member is on track to hit personal and professional goals.

Antonio Hinton

Landscape Manager

Antonio is a family man.  His wife and kids mean the world to him.  He brings this same family-like viewpoint to his landscaping crew and customers as well. 

For this reason, he works hard to provide extensive training for every member of the team to position them to do great work and build a career in landscaping if they so desire.  He also ensures that every customers receives the highest quality service- whether that’s a simple grass cutting and weeding to a hardscape or sod installation to larger-scale design and landscape architecture work. 

Most of our landscaping customers are recurring twice per month, so Antonio ensures everyone has a great looking yard and on-time, communicative service with a smile.

Alvin Narce

Clean Team Manager

Alvin was incarcerated for over 20 years.  When many of us were going to prom, starting college, getting our first job, falling in love, buying our first house, moving up in our careers and many other phases in life, Alvin was working to survive prison. Alvin didn’t let that defeat him though.  When he came home last year, he was ready to work hard and start a new path in life.

Clean Decisions gave him an opportunity and he has responded in an incredible way.  He immediately differentiated himself with his work ethic and, in time, became a manager and is now the manager of Clean Decisions’ Clean Team program.  Alvin has a gift for helping others see their potential, and establishing a culture of hard work and attention to detail while also seeing and supporting the whole person.

Alvin has also been able to play a mentorship role for individuals returning home from incarceration after 15+ years through DC’s recent IRAA legislation.  Clean Decisions has focused on helping these individuals get back on their feet with work, mentorship, and housing opportunities, and Alvin has played a critical role in helping individuals navigate back to life and if they are willing to work hard have an opportunity for an immediate job leading to a career.

our mentors

Clean Decisions would not have the business or mission-based success it has had to date without generous mentors. 

For example, Clean Decisions’ landscaping business exists because of the dedicated training of a cadre of individuals.  Two examples are retired botanist, native plant expert, and former Chesapeake Natives board member Dave Roeder, as well as master designer and landscape architect Morgan Washburn of Botanical Decorators.

  These two mentors have trained the Clean Decisions landscaping team across multiple years, helping them to learn and hone both environmentally friendly native plant and rain garden expertise, as well as large-scale commercial and residential designs that meet the highest quality standards.  Both have also attended personal events for team members, and have been generous with their career contacts and knowledge to help team members succeed.  A third example is Rob Cronin, who used his business expertise to help build the landscaping business model, and has even helped a former landscaping manager branch off into his own company to build a second mission-based company.

Clean Decisions is a stepping stone to longer term goals for one’s career and in being a positive force in one’s family and community. Our family-like supportive employment model is designed to build a culture of hard work, healing, positive mental focus, and expectations of excellence alongside explanation and teaching to enable success to occur.

Mentors like these, and our broader supportive network, are considered valued members of the Clean Decisions leadership team for the significant impact they have made on building our business and impact.  We are grateful to the three of you named here, and the many, many others across all our business lines.

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